If you’re a realtor and looking to get listings, about the best thing to do, is to work on expired listings. Homeowners whose listings had expired from the multiple listing service, are a rich source of opportunity for getting new listings. The best thing to do is to set up a marketing plan that targets “expired listings”.
Here’s how! Start a marketing plan to get an appointment. There were a few ways of doing this. Let’s start by exploring two ways. To begin your marketing for expired listings, write an article about expired listings. Talk about homes that didn’t sell and the problems they encountered.
Have your article published in a local newspaper even if you have to pay to do it. Once that’s done, you can go to the second step. Start your next step by sending out a series of letters designed expressly for expired listings. Include a copy of the article in your expired listing letter mailing.